Turning Mobile Dating On Its Head

TextDater - Turning Mobile Dating On It's Head

TextDater is a new dating app that side steps the superficiality of the competition. It is rooted in championing personality and allowing people to express themselves more without the distraction of the “perfect” profile picture. The core purpose is to get more people dating.

The founder is an avid online dater and realised that he was missing out on reams of potential dates, who (as far as he knew) could have been a fantastic match, and decided that this had to change. So TextDater puts pictures and the superficial second and personality first.

What we’ve created is an iOS mobile app that focuses on getting people chatting, meeting and dating based first on their interests, personalities and how they express themselves.

TextDater - Turning Mobile Dating On It's Head

I was asked to consult in the UX process and then create a design direction and branding execution that I rolled out across both the app and a basic holding site.

Role:UX, Design
Company: TextDater