McLaren are one of the most successful and recognisable names in the sport of Formula 1. Their website, which has been live since 2012, has been at the forefront of technology and design for much of that time - to the point that many of their competitors have recently launched sites that all take very clear direction from the McLaren site.
What’s that saying about copying and flattery?
Although it’s over 3 years old, the McLaren site continues to be worked on and evolved. Be it adding special content, like 'Don't Crack Under Pressure', or this project where we were tasked with giving the homepage a complete overhaul to clean things up and add smarts that serve up content that is relevant to you, as well as what’s latest.