McLaren Formula 1

Don't Crack Under Pressure

McLaren Formula 1 - Don't Crack Under Pressure

To celebrate the 30th year of partnership between McLaren Formula 1 and TAG Heuer, we were asked to put forward a solution which would be able to house a number of different types of content from the “Don’t Crack Under Pressure” campaign.

In order to give us the freedom to be able to have any number of content pieces, we created a brand new template which broke out of the standard grid which the site had been build on back in 2012. This helped to give this particular project more prominence and stand out as you navigate through the site as a whole, and delivered on the brief of creating a hub for everything campaign related.

McLaren Formula 1 - Don't Crack Under Pressure
McLaren Formula 1 - Don't Crack Under Pressure
McLaren Formula 1 - Don't Crack Under Pressure

I was involved in the initial UX thought process on how we’d go about creating such a page, and then rolling that thought process out in the form of designs.

Role: UX, Design Lead
Company: Havas Work Club

www.mclaren.com/formula1