McLaren

Applied Technologies

McLaren Applied Technologies - Products

McLaren Applied Technologies is a division of McLaren who spend time applying their expertise in engineering and problem solving, often, to challenges that few others can overcome. Or in English, they take a lot of the innovation from the Formula 1 team and find ways to apply it to real world problems.

In early 2014, we redesigned their site with a fresh look and feel to help tell the story about what they do and who they work with. In early 2015 we started to bring in their product catalogue to the same site.

McLaren Applied Technologies - Products
McLaren Applied Technologies - Products

I wasn’t involved in the first stage of the project, but was brought in to work on the UX and design of bringing in a navigation and structure that would be able to house hundreds of products, but would still be easy to use.

Role: UX, Design Lead
Company: Havas Work Club

www.mclaren.com/appliedtechnologies