FLYTE is a duty free reservation service brought to you by Pernod Ricard. It allows customers to browse what’s available at the airport they’re travelling through, and have everything pre-packed, ready to be picked-up and paid for, on arrival.
This is aimed primarily at the time poor businessman who often doesn’t have the opportunity to browse what’s on offer or even pass through duty-free at all. It’s also meant to give a feeling of exclusivity as a number of products can be bought for a “members only” price that is cheaper than the existing duty free airport price.
We produced a combination of a customer facing website that acts as the shop front, and a concierge app which allows the guys at the airport to browse and prepare orders that are coming in.
My role was to extend the art direction into the very functional tablet app that would be used by the concierge. Working very closely with UX we were able to create something that was both tactile and intuitive and could be easily used either on a stand at the till, or in hand during the picking process.
Company: Havas Work Club